BizSugar.com › Social Media › Digital Marketing For Authors: Book Signings And Events

By exposing your work to a wider audience, you increase the chances of selling more books and telling your story to more people. In the past, books have been marketed in the same ways: bookstores, perhaps some print advertising, maybe a small tour of readings and signings. Now that traditional bookstores are competing with huge online retailers like Amazon, as well as watching hard copy book sales go up against more modern ebooks, authors must also take a new look at the way they are marketing their works.