BizSugar.com › Social Media › Don’t Judge Your Social Success From One Update

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve heard it from many site owners— “Well I posted this update to Facebook and nothing happened, so I don’t think social media marketing will work for my business.” When it comes to social success, you’ve got to remember that it’s not the individual updates that make the real difference, it’s your social presence, personality and activity as a whole.