BizSugar.com › Social Media › Don Quixote goes for Gold in Vancouver: Panasonic’s Social Media Strategy

This year’s Vancouver Olympic Winter Games in Canada is seeing many sponsoring companies turning to Social Media Marketing to connect with audiences around the world. Although their investment in social media is still only representing a small proportion of their total marketing budget, money that in the past had been spent on TV ads and traditional channels is now being redirected into blogs, tweets and mobile content.