BizSugar.com › Social Media › Facebook makes social advertising simpler for SMBs

​Facebook has refined its advertising units to make marketing easier for small businesses.

Small-to medium-sized businesses might want to mix up their social media marketing efforts and use an array of free and paid techniques to generate leads online. While many companies use Facebook to build online communities that focus on discussions, even more take advantage of the social site’s advertising units to drive traffic back to their web pages. In the past, SMB owners had up to 27 ad unit options to choose from, many of which accomplished the same objectives. So how can business owners choose the right options, and how will they know they’ve made the right choices?