BizSugar.com › Social Media › Facebook Shares Insights on Consumer Mobile Buying Habits

In the last couple of years, the number of shoppers using mobile devices to make purchases during the holiday season has increased rapidly. If Facebook is to be believed, it promises to be no different this year.
According to a Facebook IQ article, the percentage of online purchasers transacting on a mobile device will rise by 30 percent this holiday season.
In the article, Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, shares some interesting insights on how to succeed in mobile commerce.