BizSugar.com › Social Media › Facebook Social Business Sourcing

If you have reduced Facebook and other social sites to creating a fan page that you try to get people to “like” I think you’ve missed a big part of the picture. Strategic social business is increasingly about leveraging your customers, suppliers, and employees as agents for your brand. Recruit, equip, and encourage these folks to listen for opportunities (e.g. requests for recommendations) as well as threats (e.g. complaints about your business or compliments for your competition) and find ways to reward them when they respond on your behalf.