Facebook wants you to open your wallet * Small Business Bliss

Posted by Martina Iring under Social Media
From http://martinairing.com 4335 days ago
Made Hot by: Monsieur Eraser on January 13, 2013 11:39 pm

The Facebook marketing game has changed. It's getting more and more challenging to leverage this free social media channel... without paying. What your small business needs to know.

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Comments

Written by HeatherStone
4334 days ago

Hi Martina,

I think the real issue with Facebook reach is the question of how you use the social network. I had a discussion not long ago with a member on the BizSugar community about how valuable Facebook really is as a marketing tool these days. Is it more valuable, for example, to look at Facebook primarily as a means for you to share content with your community or for your visitors to share your content with their communities?

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Written by Martina Iring
4332 days ago

It's definitely frustrating when you've spent the energy and effort figuring out what your audience likes on Facebook and to now see that posts that a few months back would have gotten you plenty of interaction don't even get noticed now. But, it is what it is. It's a good reminder to not focus on the numbers so much. Just focus on providing value and like you say Heather all the positives that Facebook is bringing you.

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