BizSugar.com › Social Media › Five Localized Paid Social Marketing Tips

Going local is a sure bet for marketers aiming for the greatest online exposure for their products or services. Social media has made localized marketing easy due to location-based targeting on platforms like Facebook, as well as other tools that allow audiences in specific areas see messages tailored especially for them. Paid social media posts further ensure that ads and content are reaching the right audiences at the right time.
To make paid social marketing work requires understanding how to craft the messages, when to run them, as well as some other key elements of a good marketing strategy. Here are some tips to get you started.