BizSugar.com › Social Media › Give your business a face on Facebook

LinkedIn has over 67 million users representing 150 industries around the world. Twitter has 96 million users tweeting daily. Still - nothing compares to Facebook, the site with over 500 million users. That is why it is essential for you to promote your business on the most popular social networking site.

Facebook isn't just about connecting with college friends and high school buddies anymore. It's also used to present a more personable representation of what your business is.

By putting your business on the site, you can do a number of things:

1. Promote your products or services
2. Reach out to a larger audience
3. Keep visitors updated on new products or deals
4. Open a new communication channel that can improve retention and engagement