BizSugar.com › Social Media › Google Analytics Goes Social

Most of us know social media is important to stay ahead in the competitive world of online marketing but were not always sure how important. No matter what type of business you have the chances are you have a Facebook and Twitter account set up for your business. Return on investment has been for the most part fairly elusive for marketers and business owners. It has been elusive but is one of the most important factors in deciding how much to invest into social media. Google Analytics has recently announced that they will be releasing social reports for all users. This probably will not be the end all for social media return on investment but I’m sure it will definitely be a step in the right direction.