Everyone loves to declare Google Plus a “failure”. Even some of Google’s own employees have come out publicly saying that from the executive level down to the low-level employees, they “don’t get it” [social]. However, there are a few reasons that Google Plus can still win the social network war, despite a late start and a somewhat botched launch. Some of the positives are accidental, while others are just solid user-friendly engineering practices.

Yet the secret weapon that Google has in the chamber is actually hiding right before your eyes, and could turn the other social networks on their heads faster than they realize.

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