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By now, you’re probably aware of the idea of gaining your audiences trust by providing genuine value before directing them to buy your product. Some guru’s give you the 80/20 rule, 80% valuable content, 20% posts directly telling your audience about your product. Others, like @GaryVee say your online marketing should be akin to a boxers strategy and to Jab, Jab, Jab, Right Hook (Jab = value, Right Hook = sales pitch).

But is there a single foolproof way to creating highly effective Facebook posts? Simple answer is no. However, there are 5 best practices that you can follow to help you make Facebook posts that click with your audience. In this article are some of them: