BizSugar.com › Social Media › How Social Media Is Changing Brand Marketing

Social media is now a fact of life. The UK Social Media Census 2011 showed that 61% of adults in the UK use some form of social media and the important teens and twenties age groups have an uptake of social networking approaching 90 per cent. Those people are using networks for an increasing number of things including socialising, networking and, importantly for brand marketers, sharing their views on products they use.