BizSugar.com › Social Media › How to Advertise to Custom Audiences on Facebook - infographic

According to relationship marketing theory, advertising efforts should be focused on developing long-lasting and honest relationships with your customers. This form of marketing is multi-directional, using authentic communication to interact with consumers. As of October 2015, there were 1.5 billion active monthly users on Facebook. Using custom audiences for advertising makes Facebook one of the best ways to connect with consumers.