BizSugar.com › Social Media › How to Build a Following on Your LinkedIn Company Page

Is LinkedIn worth the effort? Absolutely – there are just under 200 million unique users who visit the site each month, users from around the world – that’s a whole lot of potential customers. You can use your company page on LinkedIn to publish all of the essential information about your small business, plus job opportunities and updates that you feel will be of interest to your target audience.