I am firm believer that the only social media strategies worth considering - are those that will yield a measurable business return.While fans, followers and other social analytics can be part of this process – they should never be the end game.





Comments


Written by nialldevitt
4647 days ago

Thanks Connor, I keep getting asked; What a Facebook fan worth to my business? Fans are people and your customers are people so in-between must lie the value for your business.



Written by Connor Keppel
4647 days ago

Great post Niall. So many people rave about empty stats with no idea of ROI. It's not just the digital realm either. Well done!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!