Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean.
Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a condition called Frugalnomics.
To deliver social media ROI measurement results for your company, you first need to answer two key questions:
How To Calculate The ROI From Social Media Marketing
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From http://www.b2cmarketinginsider.com 4974 days ago
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