BizSugar.com › Social Media › How to Deal With a Cranky Commenter

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While the majority of communication is positive and constructive and enhances the quality of the original content, there is always the risk of getting a few negative comments in there too. Here’s how to deal with them: