BizSugar.com › Social Media › How to do Facebook Marketing in 2017: Trends, Tips & Strategies

Rather than people migrating from this social channel as was predicted, it now has 1.79 billion monthly users, which is up 16% from the same time last year. This is good and bad news for marketers. The bad news is there are more content and noise shared, which means it’s harder for organic content to surface. However, with a larger number of users, Facebook has made it easier to target individuals and groups using Facebook Ads.