BizSugar.com › Social Media › How to Engage Fans with a Facebook Chat

Social sites like Twitter and Facebook have become the go-to place for fans and consumers to interact with brands, but it can be difficult to engage them in an extended, meaningful discussion. We’ve discussed how to tackle this task on Twitter through the use of hashtag chats, but the nature of Facebook can make it more difficult for people to notice discussions. New York & Company recently announced that they would be hosting a Facebook chat with two members of their design team. How did they plan and get the word out about it? Let’s take a look.