BizSugar.com › Social Media › How To Improve Your Facebook Page Reach

As a business owner, it can be very frustrating each time Facebook brings out an algorithm change, which then in turn changes the reach of each of the articles or posts you share on your page. Fortunately though, businesses like BuzzFeed have shown us time and time again that if you follow the right strategy, you can still use Facebook as an amazing platform to reach a wide audience.

In saying that, you need to keep in mind that the competition out there is fierce (at 18+ million other business pages and growing); each time you post, you’re competing with other posts that are already on your audience’s news feed. Facebook will only show your targeted audience what it deems as relevant to them, so it’s critical to set up your page in a way that clearly outlines the purpose of the product you’re selling. To learn about setting up a Facebook page, click here.