The one place you can find everyone – recruiters, influencers, potential networking connections and prospective clients – is within LinkedIn Groups. Known for their strong focus, Groups provide a unique way for you to become visible, known and trusted – without members even being connections.

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Written by HeatherStone
4021 days ago

Hi Nicole,

LinkedIn groups are an absolutely great resource and one of the first I used when starting out on the Web. That being said, there is sometimes a conflict between #3 and #4 on your list. Sometimes smaller groups just aren't that active and can't give you the response you need to make using them worthwhile. I'm wondering. If you had a choice between a very large but active and focused group and a smaller one that was frankly just not as active, which would you choose.



Written by HeatherStone
4016 days ago

Hi Nicole,

Thanks for the thoughtful response. I think it's very important to consider that responsiveness first off. I can think of groups with VERY large memberships where you will, none-the-less, get great response from the community. On the other hand, there are groups where the signal to noise ratio is simply too great. Also, I think it's important to remember that groups change over time. So, if you were getting good response from one group and find you aren't any longer, move on.



Written by nicolemunoz
4016 days ago

Hello Heather,

A large group is good for 'watch and learn', while a small group is better to start to make yourself known.

You are correct, users should avoid small groups with little activity. I would choose the focused group (no matter the number of members).



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