How to localize social media campaigns

Posted by joaoromao under Social Media
From http://blog.getsocial.io 3384 days ago
Made Hot by: businessgross on August 13, 2015 10:30 am

Translating words is easy. Translating tone, culture and unifying your brand across the globe is the real challenge. Learn how to do it in these 7 steps.

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Comments

Written by joaoromao
3369 days ago

Lisbon, right in the town center :)

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Written by lyceum
3369 days ago

Thanks for the info! I would love to visit Portugal one day, and drink some port (wine)! :)

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Written by joaoromao
3369 days ago

Actually, no. As we're a very small team (4), I just do everything in English and try not to focus on specific locations. All the product, documentation and blog is in EN.

The only thing I do, for the portuguese/spanish speaking, is provide native language support. It might take us a step behind but it's safer than 'trying to localize social media' through non-working channels. (my opinion)

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Written by lyceum
3369 days ago

Thanks for your reply! Where in Portugal are you located?

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Written by joaoromao
3369 days ago

Hey there, I think countries with creased personality traits might be the biggest challenge. As Portuguese I'll give you an example: it's practically impossible to localize social media campaigns to Brazil from Portugal. The culture is different, the language is the same in theory but I lived there and it's not easy to communicate.

I'm guessing the same happens for other countries/cultures.

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Written by lyceum
3369 days ago

Thanks for the input! Do you get local help / expertise then?

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Written by lyceum
3382 days ago

João: Thanks for your sound advice regarding local social media campaigns. Which country / market do you think is the hardest to enter on a "localized" level?

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