BizSugar.com › Social Media › How to Manage Your Online Reputation through Social Media

Social media interactions can provide your company with a lot of positive reinforcement that can benefit your brand. But along with the good messages, you can get negative feedback as well— it’s just the nature of business. Responding to negative comments on social media platforms can be challenging since they are public forums and the outcomes can be harder to control. But by following just a few key principles, you can successfully manage your online reputation and use these unfortunate circumstances to show your audience that you take customer service seriously and that individual user experiences are important.