BizSugar.com › Social Media › How to Measure Social Media ROI

As a marketing and sales tool, social media has quickly matured over the past few years. Whilst once it was all but impossible to accurately measure the results from social, now there are all kinds of tools available to help us to achieve this. However, many marketers still struggle to prove ROI and justify increasing social budgets. For the most part, this is due to a lack of strategy and the alignment of business goals to social activity.