BizSugar.com › Social Media › How To Measure Social Media ROI For Your Clients Needs

If you’re in the social media business, you know that one of the most common questions clients ask is “What’s the ROI of social media?” It’s a valid question and one that can be difficult to answer.

After all, social media is often seen as a bit of a black box – it’s hard to track how social activity leads to sales or other conversions. But social media ROI is important for your clients to understand as you work on their social media strategy.

Learn what social media ROI is and how to track it for your clients and your business to prove the value of using social media marketing.