BizSugar.com › Social Media › How to "Pull Your Head Out of the Sand" and Use Social Media in Your Small Business

By Caron Beesley. Social media is one of the fastest growing channels for businesses to connect with existing and potential customers. However, taking that first step or next step can be a challenge. How do you find the time for it? How do you build a following and engage with your audience? What social media platforms are the best for your business? Here are some top tips from the expert social media panel at this year's National Small Business Week.