BizSugar.com › Social Media › How to Tell if an “Expert” Sucks at Social Media Marketing

Last week I compiled a big list of Social Media marketing mistakes. I asked each of our staff to contribute five or more, thinking there would be enough overlap to choose a top ten. Not so! Out of over 30 contributions, there were no exact matches, and, even when they were close, our approaches were a little different.

For instance, our Analytics Manager Erik Ricassa wrote that “experts” who don’t know what they’re doing think that “the only measure of success is the number of followers they have.” LiBeck’s Search Marketing / Usability Manager Kim Berg shared this related take on follower numbers, “Some ‘experts’ think the number of people who “follow” them is what counts, despite not knowing who those people are. Social is not a popularity contest.” Taken together, these two present a broader picture.