BizSugar.com › Social Media › How to Use Google+ to Create Targeted Circles for Business Page Contacts

While the same basic functionality as other social networks exists – make connections, post status updates - the ability to create “circles” on Google Plus is a targeting functionality that is unique.

Google+ circles gives businesses more control over posts and status updates by giving them the ability to better define who receives communications. Circles – if created with the right strategy in mind – can effectively turn this social network tool into a direct marketing tool for businesses to promote products and services to specific audiences.