BizSugar.com › Social Media › How to Use Twitter and Pinterest to Build an Engaged Community Paper.li Blog

By now, most of us know that social media is a powerful medium. Not only does it allow us to stay in touch with family and friends but also it makes it easy to build an audience to connect with. Unfortunately, when I say it’s easy, it doesn’t mean that no effort is required.

Consumers won’t automatically find you just because you have a blog and social media profiles. You have to let the world know that your brand exists. But, “How do we get started?” Glad you asked!

Today, we are going back to the basics with two studies on Twitter and Pinterest that will give you a more in depth idea of how powerful and useful these platforms are when wanting to reach an audience. Also, we’ll go through a third study dedicated to how brands are doing with content quality. Let’s jump to them, I’m sure the results will surprise you!