BizSugar.com › Social Media › Infographic: What Do Pinners Look Like? - #Socialmedia

Publishers and advertisers, especially those in Pinterest’s leading content categories, should leverage the social platform to present rich content geared toward the network’s core audience of women, who are responsible for “85% of all consumer purchases”. Targeting these highly influential users should improve in time as Pinterest rolls out new services, like Promoted Pins, that allow for more precise audience targeting.