Is there any B2B marketing subject of interest today besides social media?

Posted by SusanFantle under Social Media
From http://b2bmarketingsmarts.com 5303 days ago

Learn why most of today's marketing discussions focus on social media and how this should influence B2B marketing budgets.

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Comments

Written by billrice
5303 days ago

I agree with Shawn on this one. Social media can be a significant part of your marketing mix. If done right it can be as consistent and predictable as other marketing channels. Typically those that would agree with this:

"But for most B2B marketers, filling the pipeline with qualified leads using outbound email, direct mail, telemarketing and live events gives them the control they need to generate a predictable number of leads from each B2B marketing effort. Social media marketing cannot do this."

Have not created a social media marketing strategy, campaign, or metrics. Done in a coordinated way it can be every bit as measurable as these other channels.

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Written by ShawnHessinger
5303 days ago

I realize I'm a social media guy so that my feelings on this are a bit bias, but I think spending only 5 percent of your marketing time and budget on social media is a mistake.

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