I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying.

TweetupThe service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter gets up in arms about how sponsored results will ruin Twitter, cast back about ten years when the same was said about sponsored or paid results in search. TweetUp is being launched by Bill Gross, the same guy that started and later sold the first paid search platform GoTo.com/Overture to Yahoo. Sponsored search is something we’ve grown to live with and expect – can TweetUp be the first step to an Adsense kind of world on Twitter?

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