BizSugar.com › Social Media › Is Your Old Website Ready for Sure-Fire Social Media Marketing?

Frequently I manage a client’s social media postings and arrange social media ads. But then there comes a time when they want to know exactly how and if it is working.

Other clients know it is working by the increase in business or inquires to the business. Others see it on their social media pages themselves. They login to their social media account and see the page insights or analytics.

Then, I ask a client if they have Google Analytics and most clients look at me with a perplexed expression. confused

Others say, I don’t know if it’s ever been set up. Before you know it, I’m in contact with their website developers and we end up working together to make the website better. Now, I like to start this process upfront with new clients.

So, how can you tell if your old website is ready for social media marketing?