Facebook could be soon turning its Messenger app into a marketing platform. Facebook Messenger ads in the form of messages may be coming to Facebook’s messenger app as early as the second quarter of 2016.
The report, published by TechCrunch referred to leaked documents suggesting Facebook is indeed making Messenger ad-ready allowing businesses to send out ads as messages to people who have previously engaged in a chat conversation with these companies. Although the source of these leaked documents has not been revealed, businesses are being encouraged to prepare their audiences for the new feature to be launched this spring.
Facebook Messenger app has a monthly active user base of 800 million. And looking at the numbers, the opportunity to market to this audience could be huge, especially for small businesses.





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