BizSugar.com › Social Media › Leverage Social Media for More Results with Less Effort

Playing on the teeter-totter in kindergarten, we probably learned what “leverage” is. But what does the term mean in business?

Simply put, “leverage” is the ability to accomplish more by use of a tool than you could through your own direct effort. The most obvious use is in investing, when (for example) you borrow money to buy more shares than you could otherwise obtain.