BizSugar.com › Social Media › Marketers, Social Media, Barriers And Methods — eMarketer Report

Social Media as a Marketing tool is still quite new with people still trying to work out optimum expenditure on the medium and discussing the probability of fixing analytics on the medium. How much impact does a Tweet make? What's the return on investment? We recently did an article on social media and brand reputation. Earlier, emarketer has published a report about how 59% of marketers in the USA already use Social media with a projected 87% planning to use it by the next year. Recently, there was also an article by Mashable about how around two-thirds of marketers were using social media, and this report supports that estimate.