BizSugar.com › Social Media › #MetLifeSmallBiz Chat: Playing to Small Business Strengths

At a time when the economy is growing and unemployment remains low, small businesses are once again populating job boards with available positions and hiring new employees. Yet, many face a daunting challenge: competition from other employers who woo job candidates with attractive salaries and a bevy of benefits. The key differentiator for many small businesses is the business owner themselves and the culture they create. Driven by business purpose and the owner’s personality, a company culture is defined by powerful values that permeate and motivate strong teams.