BizSugar.com › Social Media › Only 15% of Consumers Trust Brands’ Social Posts (Here’s How to Win Over the Rest)

Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing in general, and found that only 15% of U.S. participants in the study said that they trust posts by companies or brands on social networking sites. How can brands work to improve that trust?