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Only 4% of US consumers follow a brand on Twitter and only 9% have become fans on sites like Facebook.


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Written by ShawnHessinger
5440 days ago

It's interesting how this compares with the number of people who use Twitter for business. Then again, perhaps the real question is whether people on Twitter consider an individual a brand. If I tweet as myself and I also have a business, do people consider following me the same as following a brand? It could still result in business, of course, and if so was it me or my brand that brought it in. Or are they one and the same?
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