BizSugar.com › Social Media › Reasons Why You’re Not Gaining Followers on Twitter

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put the time and effort into learning the fundamentals are usually the first to quit and decide to never go back. The secret to success on Twitter isn’t genius though, it is common sense. Small businesses need to put themselves in the shoes of their followers and try to add value to their lives. The following are some general mistakes on Twitter, which definitely result in not getting followed back or even unfollowed.