In general, people really don’t look forward to the car buying process — new or used. We like the cars, just not what you have to go through to get them, including the amount of time to complete a purchase, negotiating a price, getting a good trade-in offer, dealing with salespeople and understanding financing options.
This prompted Carvana to re-imagine the used car buying experience and turn it into an online experience where one in five of their customers go from picking a car to selecting a delivery date and signing a contract — in 20 minutes or less. And if they prefer to pick it up, they can go to the used car vending machine and get it like they were grabbing a coke.
Ryan Keeton of Carvana: Using Amazon’s Playbook, Car Vending Machine to Disrupt Used Car Industry [podcast]
Posted by lyceum under Social MediaFrom http://smallbiztrends.com 3179 days ago
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