BizSugar.com › Social Media › SEO & Social Media Marketing Strategies

With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social media has a huge direct impact on search engine results, as search engines like Google tend to place preference on user generated content.