BizSugar.com › Social Media › Shedding Light on Dark Social: a Publisher\'s Case - GetSocial.io

Sharing has changed. Social has changed. Dark Social has risen. Non-voice time spent on mobile devices is expected to grow by 403% in just 5 years while every other traditional medium will lose usage. You’ve probably heard the phrase ‘the medium is the message’ but socially, in a mobile environment, the message is the medium. We found that copying and pasting a link represented a staggering 84% of total shares. Furthermore, an astonishing 91% of all social referrals (visits that arrived through a share) were generated by copy paste shares. Long story short, the way we’re distributing content has changed.