BizSugar.com › Social Media › Should You be Tweeting as Yourself or as a Brand on Twitter?

This topic is the cause of ongoing confusion for many marketing professionals – should I tweet as myself or as the brand I work for? Or, maybe, both?

I have seen this debated again, and again, but it always comes back to what works best for each situation. It is important to understand the difference between each account and how to maximize their effectiveness.