Simple Strategies for Building Your Social Media Audience

Posted by marshafriedman under Social Media
From http://emsincorporated.com 4202 days ago
Made Hot by: problogger78 on May 22, 2013 5:38 pm

These are all strategies anyone can use; all they require is time and imagination. Here are some tips to build your social media network.

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Written by MyNoteTakingNerd
4195 days ago

I love what you said about the idea of not being upset when social media sites change. Not too long ago I was talking with the social media wizard Brian Solis about this on his blog. Here's part of my response to Brian when he asked me if I thought Facebook was aging . . . or maturing . . .

If Mark Zuckerberg & company see themselves solely as a social media platform, they’re relegating themselves to becoming the next Myspace.

In this social media universe you get old fast. It’s like dog years over here. The reality of the situation is that Facebook is aging.

Some businesses that have risen to the pinnacle of the tech world are taking actions that allow them to age gracefully – Google for example. Some, not so much – Myspace.

This means that if Facebook wants to maintain their position as the engine that pulls everyone else behind them, they can’t afford to be a noun – a static entity. They have to think of themselves in a verb-like manner – in action – moving forward.

The people who succeed in business embrace the enlightened version of the “ing”. Matur-ing, evolv-ing, enhanc-ing, re-inventing – language that implies a “process of progress”; not a “life sentence”.

People whine about Facebook making changes to the layout and other tweaks they make but little do they know how crucial some form of quarterly, bi-annual Botox like this is needed in order to keep the herd thinking of this site as “Facebook-ing” in the verb tense instead of a tech noun “Facebook” which equals “stagnant” in the minds of market.

We, as a society are infatuated with the “new” as long as it makes things easier, cooler, and faster.

And this is why I'm completely on board with your message Marsha. :)

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Written by tiroberts
4201 days ago

Great actionable steps to follow. I love ease of implementation. Thanks for sharing with us.

Ti

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Written by HeatherStone
4202 days ago

Really great tips, Marsha. I think I like the last one the best. Your rivals are doubtless after the same community you are. Joining forces can give everyone a bigger pie. Thanks for sharing with the BizSugar community!

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