Small Business Social Media: A Missed Opportunity

Posted by James John under Social Media
From http://www.simpleproductivityblog.com 4334 days ago
Made Hot by: Herby on December 28, 2012 7:52 pm

Small business owners who restrict use of social media by employees and see only the negatives, like the potential for time wasting or worse yet liability. But only seeing the down side of social media could be missing a tremendous opportunity for your business. That opportunity goes far beyond simply pushing out a marketing message and includes establishing a two way conversation with your potential and existing customers. Guest blogger Chris Martin posting at the Simple Productivity Blog shows us the real benefits of social media for your business.

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Comments

Written by MarkT
4266 days ago

Hey James,

I think they can be both. It all depends on who is using social media. It is however, a very slippery slope from being productive to wasting your time. Even if you have the best of intentions it's very easy to get to the side of wasting your time without even realizing it.

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Written by HeatherStone
4334 days ago

Hi L.J.,

Yep, ignoring social media as a tool for business can be a real opportunity missed. Thanks to Chris Martin for the guest post and to you for sharing his thoughts on your blog. It was nice finding this great overview on the positives and negatives of social media shared on the BizSugar community too! You'll want to carefully monitor what you and your employees are doing on social media to make sure it doesn't send the wrong message, but don't loose site of the many benefits these channels can offer your business in terms of customer engagement.

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