Small Business Strategies for Social Media

Posted by CateCosta under Social Media
From http://blog.score.org 3964 days ago
Made Hot by: thelastword on January 13, 2014 12:20 pm

When it comes to marketing, there is definitely a limit to the time and effort one small business owner can invest – without neglecting another important piece of the business. Although some feel that there is nothing to be gained in Social Media Marketing – I strongly disagree. You have an opportunity to be the first in your field in the market – and if you’re competition is already there, you’re already playing catchup. Your customers are using social media to find you – and they’re talking about you – so how can you afford to ignore this platform?

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Comments

Written by HeatherStone
3961 days ago

Hi Carrie,

Informative post, and thanks to Cate Costa for sharing it with the BizSugar community. My question, is when scoping out channels, besides looking for those that cater to the right audience, how do you suggest doing research to determine whether they have the proper reach (enough active members) to be helpful? For example, there might be smaller or more niche social media sites or even groups on LinkedIn that serve your ideal audience, but how do you determine whether they have the audience activity to be worth your time? Don't know if you're a member of the BizSugar community yet, but would love if you could drop by and share some thoughts on this with our group.

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Written by lyceum
3961 days ago

Great post on how to develop a social media strategy. The only thing missing is to include the "why" question! ;) Why are you in business? What's make you tick?

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