BizSugar.com › Social Media › Social Media and Charity

As social media allows individuals to connect and communicate directly and quickly within their virtual communities, it has become essential for companies to enter those groups and get their brands in touch with today’s new consumer. Beside being a highly efficient tool for commercial purposes social media has taken the step to revolutionise public relations in general. Especially the latest shocking earthquake disaster in Haiti has underlined which outstanding role social media can play for Non Profit Organisations (NPOs) to provide immediate help for the victims.