BizSugar.com › Social Media › Social Media And The New Impulse Buying – Better at Marketing

Amazon.com has me right where they want me. Most of my Kindle books have been purchased because of Amazon’s posts on Facebook that show up in my News Feed. It’s a perfect combination of “new story!” and “low price!” and “delivered instantly!” that makes me click through every time. What drives me to do this when I am an otherwise slow and careful shopper? What We Buy And Why Impulse purchases are unplanned, and are made based on an emotionally-driven reason. Impulse purchases can be categorized in three ways: Cheap and fun. Gadgets and gizmos that cost just a little and provide [...]